Google Analytics - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Google Analytics.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Google Analytics key performance metrics.

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Websites using Google Analytics



Description of Google Analytics: Google Analytics is a free web analytics service that tracks and reports website traffic.

Google Analytics is used by 55.91% of websites in the Analytics category.

Business and Finance is the most popular main category among the websites using Google Analytics.

Business is the most popular subcategory among the websites that are using Google Analytics.

The technologies that are most often used together with Google Analytics are jQuery, Google Tag Manager, PHP, Google Font API, MySQL, WordPress, jQuery Migrate, Font Awesome, Bootstrap, Twitter Emoji (Twemoji).

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Google Analytics may also be interested in using these other technologies: Google Tag Manager, jQuery, Google Font API, Apache, Shopify, Apple Pay, PHP, Cart Functionality, Google AdSense, DoubleClick Ad Exchange (AdX).



Top IAB Industry Verticals using Google Analytics





Top 10 technologies that are most often used together with Google Analytics



Technology% of use together with Google AnalyticsWebsite
jQuery83.31https://jquery.com
Google Tag Manager66.27http://www.google.com/tagmanager
PHP54.44http://php.net
Google Font API50.57http://google.com/fonts
MySQL46.38http://mysql.com
WordPress43.19https://wordpress.org
jQuery Migrate40.98https://github.com/jquery/jquery-migrate
Font Awesome34.61https://fontawesome.com/
Bootstrap31.06https://getbootstrap.com
Twitter Emoji (Twemoji)26.89https://twitter.github.io/twemoji/




Technologies that are most interesting for website using Google Analytics, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Google Tag Manager0.26http://www.google.com/tagmanager
jQuery0.15https://jquery.com
Google Font API0.08http://google.com/fonts
Apache0.08http://apache.org
Shopify0.07http://shopify.com
Apple Pay0.07https://www.apple.com/apple-pay
PHP0.06http://php.net
Cart Functionality0.06https://www.wappalyzer.com/technologies/ecommerce/cart-functionality
Google AdSense0.06https://www.google.fr/adsense/start/
DoubleClick Ad Exchange (AdX)0.06http://www.doubleclickbygoogle.com/solutions/digital-marketing/ad-exchange/


Distribution of domains using Google Analytics over IAB1 verticals











Introduction to Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into user behavior, including traffic sources, pageviews, bounce rates, and much more. By analyzing this data, website owners can make informed decisions about their marketing and optimization strategies to improve the user experience and increase conversions. Google Analytics offers a wide range of features, including real-time reporting, audience segmentation, and custom reporting, making it a powerful tool for businesses of all sizes.

Practical Applications of Google Analytics


1. Website analytics to track visitor behavior and traffic sources.
2. E-commerce tracking to measure sales and revenue.
3. Conversion tracking to monitor the effectiveness of marketing campaigns.
4. Custom reporting to measure specific business goals and metrics.
5. A/B testing to optimize website design and content.
6. Audience segmentation to target specific groups of users with personalized messaging.
7. Mobile app analytics to track user engagement and behavior.
8. Real-time reporting to monitor website or app performance.

Benefits and Advantages of Google Analytics

- Provides valuable insights into website traffic and user behavior
- Allows for tracking of specific metrics and goals
- Offers detailed reports and visualizations for data analysis
- Helps identify areas of improvement for website performance and user experience
- Enables effective measurement of marketing and advertising campaigns
- Offers integration with other Google products such as AdWords and Search Console
- Allows for customization and creation of custom reports and dashboards
- Provides real-time tracking and alerts for website activity
- Offers a free and paid version to suit different business needs and budgets
- Helps businesses make data-driven decisions for their online presence



Distribution of domains using Google Analytics over IAB2 verticals













Most popular websites using Google Analytics



WebsiteIAB category 1IAB category 2OpenRank
creativecommons.orgBusiness and FinanceEducational Content8.06
nytimes.comNews and PoliticsInternational News7.98
microsoft.comTechnology & ComputingComputing7.82
ibm.comBusiness and FinanceIndustries7.5
npr.orgNews and PoliticsTalk Radio7.23
goodreads.comBooks and LiteratureSci-fi and Fantasy7.14
eventbrite.comEvents and AttractionsConcerts & Music Events7.13
theverge.comBusiness and FinanceIndustries7.09
blogger.comHobbies & InterestsSoap Opera TV7.06
cdc.govMedical HealthDiseases and Conditions7.02




Less popular websites using Google Analytics



WebsiteIAB category 1IAB category 2OpenRank
azer-cms.comTechnology & ComputingForum/Community0
thewrightrealestate.comBusiness and FinanceIndustries0
gysym.comPersonal FinancePersonal Debt0
therattlecat.comEvents and AttractionsConcerts & Music Events0
jamieshivetotable.comHobbies & InterestsBeekeeping0


Distribution of domains using Google Analytics over 1 million most popular domains















Distribution of domains using Google Analytics over domain ages



The average age of websites using Google Analytics is 12.5 years.

The average page rank (measure of backlink strength) of websites using Google Analytics is 2.5.











5 technologies that are less often used together with Google Analytics



Technology% of use together with Google AnalyticsWebsite
Acquia Content Hub0.0001https://www.acquia.com/products/drupal-cloud/content-hub
Acquire Live Chat0.0001https://acquire.io
Adminer0.0001http://www.adminer.org
Admixer0.0001https://admixer.com
Aircall0.0001http://aircall.io